Naming, Brand Identity, Graphic Design, and Research
R O A M
Create a brand and its identity system from scratch that provides a service to a user.
THE PROMPT
PROPOSALS AND GOALS
ROAM is a travel-planning service for young adults that emphasizes budget and safety. The services can be accessed through an app that personalizes travel options based on different preferences and choices, with the option to include friends. Most travel services geared towards young adults are predatory in that they prioritize financial gain over the needs of the traveler, whether it's comfort, budget, or safety. ROAM takes no shortcuts and is not like the other guys.
SKETCHING
TYPEFACES
COLOR PALETTE
FINALIZATION