R A D I C I
Branding for an Osteria in Austin, Texas, that amplifies what the American south and Italian food culture have in common, their roots!
SERVICES
After spending a semester in Milan Italy I had the opportunity to delve into the rich culture that is Italian cuisine, being from the south I drew together an idea for a traditional osteria that could come about in Austin, Texas. After deep diving I connected something that the American south and Italian cuisine have in common, their roots! Italian roots! Southern roots! A match made in heaven! Within this branding project I wanted to create a place that gave a homey yet elegant feel, nothing too uptight but also not completely casual.
PROPOSALS AND GOALS
Naming, Brand Identity, Graphic Design, and Research
THE PROCESS
This project was created using Adobe Illustrator, Photoshop, and CapCut.
The color palette was created in correlation with the abundant nature in Italy highlighting the green and yellows that came about when strolling through the countryside.
The fonts used in this project were chosen to highlight the goal of contrasting feelings of elegance and warmth.